Community Banners, Calderdale Council
OBJECTIVE TO ACHIEVE THROUGH LAMP POST BANNERS
To increase enquiries from potential adoptive parents.
OUTDOOR CAMPAIGNCalderdale Council Fostering and Adoption department needed to increase enquiry levels into their service to help place more children with prospective parents. By using lamppost banners at key locations around the area, they were able to target the specific audience they needed to increase enquiries into the service.
CAMPAIGN RESULTThe number of enquiries by potential adoptive parents increased significantly during the campaign.
What Our Clients Say
“The flexibility of lamppost banners meant that the Council were able to cover a wide area but on specific roads where their audience are based. Trying to achieve this with any other media would have been very costly and even impossible in some cases as there aren’t any advertising opportunities in certain locations, other than on the lampposts.”
Calderdale Fostering & Adoption Team 
“Using high-quality lamppost banners at the right location of the accidents proved to be a major factor in tackling the problem. I can’t think of any other medium that would have achieved this.”
Walking & Cycling Programme Team 
“We initially used the lamppost banners as just one element to remind people of the key messages on their way in to and out of work. However, it soon became clear that the messages had also reached the wider community in such an effective way that we will put lamppost banners at the core of any future campaigns.”
Alison Millbourn Kirklees Council 
“One of the added benefits was that the cost of the banners was not time-dependent, they were happy to supply a quote for keeping the banners in position as long as was needed for our RLWC campaign. The customer service was also outstanding, particularly the friendly voice that was always ready and willing to help, and the patience needed waiting for permissions to come through. Overall, the cost, customer service and high quality banners were outstanding.”
Nick BurdekinWigan Council 
“…they were a pleasure to work with – their service, attention and professionalism was fantastic. The print quality of the banners when erected are second to none. Thank you for your prompt and efficient service.”
Oonagh DonnellyOmagh District Council 