Once your campaign is installed, you can extend it quite easily (assuming your particular lampposts are not already booked in advance) – just talk to us and we can arrange it. If you want to change your campaign after the banners are installed then that can also be arranged, but note that there will be a cost involved, according to what you require.
Do the lampposts need testing to check that they can support banners?Kaushal12018-02-06T09:25:05+00:00
In most cases the local council or asset owner will have a testing programme that will confirm when particular columns have last been tested and whether they can support banners. Our bracket and banner system is designed to reduce overall wind loading on lamp columns and therefore reduce the stress caused to the column itself. However, we can also provide testing services should they be required.
Does Lamppost Banner Advertising Work?Kaushal12018-02-06T09:14:21+00:00
Lamppost Banners are an integral part of modern day towns and cities and provide a valuable tool in raising awareness of specific messages and events.
Unlike any online marketing platform, lamppost banners cannot be blocked or turned off. They reach people when they’re out and about in an absorbent state of mind. Numerous studies and research have been carried out on the significant results generated from out of out of home advertising.
Cost-effective way to target large audiences
No media charges, you only pay for the cost of production and installation.
Benefit from Geo-targeting
Positioned on nearly every road and street in the country, banners offer location-specific campaigns
Conveys impression of authority and stature
Trusted and approved medium of advertising by Councils and Event Organisers
Engage with highly alert both pedestrian and motor traffic
Unrivalled proximity to your target audience
Advertise from a few pence per day
Best value media reaching large audiences for low cost
Suitable for both short and long-term campaigns
Option to extend the duration of your campaign even after installation
Extensive and diverse range of locations
Provides the biggest variety of sites, more so than any other outdoor media. Located in areas of high footfall and on main arterial routes.
Ability to use different designs across banners to allow for flexibility
Create further impact with different artwork on each banner
Highly visual media provides huge scope for creative flair
Easily catch the eye with dynamic artwork
Statistics prove that raised media creates twice the recall rate than the same media positioned at ground level
98% of UK population is reached by out of home advertising at least once a week providing an unparalleled prospect that your campaign will achieve significant success and results
83% of people recall seeing outdoor advertising within 30 minutes before shopping
Catch people in an ultra-absorbent frame of mind when they’re open to being influenced by visual stimulus
Encourage and influence both visitors and residents in an area
How long will it take to get my campaign up and running?Kaushal12018-02-06T09:30:48+00:00
We can design, print and install campaigns within 10-14 days, subject to receiving artwork approval and permission to use the selected columns from the relevant parties in a timely manner. If there is any delay in artwork approval, for example, if amendments are needed, or it takes longer to secure permission to use the relevant lamp columns, then the timeframe will grow accordingly.
How much will it cost?Kaushal12018-02-06T09:28:15+00:00
We have designed the brackets and banners to cope with wind speeds from 20mph to 75mph. The system actually reduces wind loading on the lamp columns and the arms holding the banners are spring-loaded and they move towards each other as the wind increases, allowing the banner to flex accordingly. This means that in the majority of cases the system will perform very effectively and your banners will remain intact. Occasionally wind speeds reach such speeds that this may cause some damage. However, our maintenance team will be ready for such incidents and will repair or replace any damaged elements quickly.