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Roadside Banners, Croydon Council Bike Safety
OBJECTIVE TO ACHIEVE THROUGH LAMP POST BANNERS
To reduce accidents involving cyclists at a notorious blackspot.
OUTDOOR CAMPAIGN
Croydon Council were concerned about the number of accidents specifically involving cyclists at a notorious road junction. Using carefully-designed artwork located at all the approaches to the junction, the Council created awareness about the problem. Critically, the message was displayed just at the point where people most needed to be aware of the problem.
CAMPAIGN RESULT
Over a three-month period, the number of accidents dropped dramatically and the Council have renewed their campaign several times already.
Client Testimonial
“Using high-quality lamppost banners at the right location of the accidents proved to be a major factor in tackling the problem. I can’t think of any other medium that would have achieved this.”