Roadside Banners, Croydon Council Bike Safety
OBJECTIVE TO ACHIEVE THROUGH LAMP POST BANNERS
To reduce accidents involving cyclists at a notorious blackspot.
OUTDOOR CAMPAIGNCroydon Council were concerned about the number of accidents specifically involving cyclists at a notorious road junction. Using carefully-designed artwork located at all the approaches to the junction, the Council created awareness about the problem. Critically, the message was displayed just at the point where people most needed to be aware of the problem.
CAMPAIGN RESULTOver a three-month period, the number of accidents dropped dramatically and the Council have renewed their campaign several times already.
What Our Clients Say
“The flexibility of lamppost banners meant that the Council were able to cover a wide area but on specific roads where their audience are based. Trying to achieve this with any other media would have been very costly and even impossible in some cases as there aren’t any advertising opportunities in certain locations, other than on the lampposts.”
Calderdale Fostering & Adoption Team 
“Using high-quality lamppost banners at the right location of the accidents proved to be a major factor in tackling the problem. I can’t think of any other medium that would have achieved this.”
Walking & Cycling Programme Team 
“We initially used the lamppost banners as just one element to remind people of the key messages on their way in to and out of work. However, it soon became clear that the messages had also reached the wider community in such an effective way that we will put lamppost banners at the core of any future campaigns.”
Alison Millbourn Kirklees Council 
“One of the added benefits was that the cost of the banners was not time-dependent, they were happy to supply a quote for keeping the banners in position as long as was needed for our RLWC campaign. The customer service was also outstanding, particularly the friendly voice that was always ready and willing to help, and the patience needed waiting for permissions to come through. Overall, the cost, customer service and high quality banners were outstanding.”
Nick BurdekinWigan Council 
“…they were a pleasure to work with – their service, attention and professionalism was fantastic. The print quality of the banners when erected are second to none. Thank you for your prompt and efficient service.”
Oonagh DonnellyOmagh District Council 
