Sports Events Case Study

Sporting Event Banners, Rugby League World Cup

OBJECTIVE TO ACHIEVE THROUGH LAMP POST BANNERS

Drive awareness, increase ticket sales and create a festival atmosphere.

OUTDOOR CAMPAIGN

Kirklees and Wigan Councils hosted various matches as part of the Rugby League World Cup tournament. They wished to drive awareness, increase ticket sales and create a festival atmosphere as visitors travelled to and from games during the tournament.

CAMPAIGN RESULT

Created a highly-visible campaign to increase awareness of the forthcoming tournament and to create a festival atmosphere during the tournament.

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