OBJECTIVE TO ACHIEVE THROUGH LAMP POST BANNERS
To increase enquiries from potential adoptive parents.
Calderdale Council Fostering and Adoption department needed to increase enquiry levels into their service to help place more children with prospective parents. By using lamppost banners at key locations around the area, they were able to target the specific audience they needed to increase enquiries into the service.
The number of enquiries by potential adoptive parents increased significantly during the campaign.