Promote caring activities and enhance your community
How to Plan Your Outdoor Marketing Campaign
Firstly, you need to decide what you’d like to achieve from your campaign, is it to increase awareness, create direct response or change behaviour? – It may be all three!
Secondly, think about who your target audience is, where do they live, socialise or work and where do you want to reach them?
Based on your advertising objectives and target audience, our dedicated public sector Account Director will work with you to develop an effective advertising solution, targeted to your audience on a street by street level with messages tailored to your campaign objectives.
We will explain how many people will see your campaign, give you examples of similar public sector campaigns we have executed and the outcomes you should expect from your campaign.
You will then need to decide if the campaign is right for you. Ask:
1) Does the advertising campaign reach your target audience?
2) Does our recommendation fit your budget?
3) Is the timing right?
To plan your campaign, call our team on 01422 322255 or email firstname.lastname@example.org and we will then start to design and develop you campaign messages to your specifications and objectives.
We boast a dedicated team of experienced industry experts and have worked with local authorities and leading UK brands across the UK.