We help support and raise the profile of Road Safety schemes and messages in the places where it is most effective – on your roads and streets. Promoting your messages on lampposts provides unavoidable impact and lasting memorability.
Roads are essential to our everyday lives. We all use them in some way, by driving, riding, walking or travelling as a passenger. Unfortunately, this wide-ranging use can also result in danger to those users.
However, injuries or even deaths are not inevitable. The last few decades have demonstrated that effective and comprehensive road safety strategies can reduce the number of people killed or injured on the road, despite increasing traffic levels.
The UK now has one of the best road safety records in the world – but with around five people still dying on our roads every day there is much more work to be done.
Our aim is to encourage safer behaviour to reduce the number of people killed and injured on our roads every year.