OBJECTIVE TO ACHIEVE THROUGH LAMP POST BANNERS
To tackle sedentary behaviour in the workplace and at home.
Kirklees Council, in partnership with Heart Research UK and the University of Huddersfield commissioned LamppostBanners.com to help tackle levels of sedentary behaviour in several locations in Huddersfield. Lamppost banners on routes leading to the target workplaces were used to provide a highly-visible campaign.
Focus groups proved that the messages had reached all the target audience and had changed behaviour and the lamppost banners received a high number of responses and reaction from the local community.